The Young Men and Media Collective (YMMC) is an ambitious new initiative designed to bring together content creators, producers, influencers, media platforms, and organisations reaching men and boys online in a collaborative space.

Expressions of Interest (EOI's) are invited from organisations or individuals to "test" or experiment with messages, messengers, and tactics to determine what works to shift online masculinity narratives away from "relentlessly rich and ripped" towards more balanced approaches that support young men's health. The primary audience or beneficiary of the YMMC initiative is young men aged 16-25 in four global markets: Australia, Canada, the United Kingdom, and the United States.

The YMMC initiative will appeal to:

• Online publishers
• Game designers
• Online platforms
• Social impact content agencies
• Online influencers
• Implementing organisations working with boys and young men
• Youth-led organisations

Movember, Oak Foundation and Equimundo are partnering to invest a total of GBP 908k (AUD $1.85M/CAD $1.67M/ USD $1.15M) to support 8-10 partners under this initiative across all participating markets.

EOIs are due 28 October 2025, 5:00 PM (EDT)/9:00 PM (GMT)/29 October 2025, 8:00 AM (AEDT)

Eligibility:

To be eligible, applicants must:

• Be located in and reaching audiences in any of the four focus markets: Australia, Canada, the United Kingdom, and the United States. Applicants can be intermediary organisations that work with content creators, or organisations or individuals with the capabilities to produce content themselves.
• Have the legal capacity and power to accept funds and enter into the Agreement (if successful) with Movember. For US based applicants, to receive grant funding, an applicant must hold 501(c)(3) status and provide a Form 990 or IRS determination letter upon request. US based Applicants applying to provide contracted services are not required to meet the 501(c)(3) requirements.
• Adhere to Movember and Equimundo's overarching evaluation approach and operate within identified high-level measures of success and measures.
• Commit to sharing learnings-successes and failures-with the broader learning network and the cohort of other successful Applicants.
• Align with ethical standards and demonstrate appropriate safeguards for working with young people (research participants, creators, audiences).
• Provide regular updates on deliverables, project progress and funding expenditures.
• Comply with the Guidelines for Submission.

Funding is not available for:

• Projects that are not aligned with the intent and goals of the YMMC funding opportunity (as listed above).
• Projects that do not include an online delivery component.
• Projects without a clear learning goal, narrative evolution focus, or focus on young men as a beneficiary audience.
• Sole requests for infrastructure support.
• Overhead and Indirect costs (institution overheads) per Movember's common funding practices (see Guidelines for Submission for further details on eligible or ineligible costs). 
• Any other matters as determined or advised to Applicants by Movember and Equimundo.

• Email: ymmcgrants@movember.com