The Narrative Content Market & Audience - Audience Testing Program supports producers, creatives and distributors to audience test theatrical feature film projects.

This funding program only applies to narrative projects in receipt of Screen Australia Narrative Content Production, Scripted Production, or First Nations Production funding.

The aims of the Narrative Content Market & Audience - Audience Testing Program are to support:

• audience testing domestically and/or globally for Australian narrative theatrical Feature Films during post-production and before picture lock;

• audience testing domestically and/or globally for Australian narrative theatrical Feature Films pre-release and after picture lock;

• informing and enhancing a cohesive audience strategy to increase title impact for Australian and, where relevant, global audiences post-Audience Testing.

This program will have one application round in the financial year 2025/26.

Applicants with a theatrical narrative feature film project in receipt of Screen Australia Narrative Content Production, First Nations or Scripted grant or investment funding may apply for a maximum amount of $15,000.

Applications for the following platforms will be accepted:

• Theatrical feature film (inclusive of VR, XR, AR).

Screen Australia may determine a different level of funding than that requested based on the assessment of all projects submitted in the funding round.

This program is open to arms-length co-applicants consisting of the project's distributor and the project's production company. To be eligible, each co-applicant must:

• be incorporated companies carrying on business in Australia, with central management and control in Australia;
• have an Australian Business Number (ABN);
• be registered for the purposes of GST if required by law;
• for the production company co-applicant, be arms-length to the distribution company and be the producer of the title and maintain and retain control of the rights necessary to carry out the project, meaning that it must have clear Chain of Title and must generally be party to any underlying rights agreements; and
• for the distribution company co-applicant, be arms-length to the production company and be the bona fide ANZ distributor of the title with a distribution agreement in place.

The following types of entities are not eligible to apply to this program:

• Commonwealth, state, territory or local government agencies or bodies; and

• any organisations that are otherwise excluded pursuant to the Information for Applicants.

• Email: audience.narrativecontent@screenaustralia.gov.au