The Narrative Content Market & Audience - Channel Management Program supports Online/Direct-to-Audience producers and creatives to increase discoverability of narrative content on their social media channel/s through greater visibility and audience engagement and impact.

This funding program only applies to Online/Direct-to-Audience social media channels that contain narrative content that has been in receipt of Screen Australia Online or Narrative Content Production funding (excluding Digital Originals) and inclusive of any First Nations social platform initiatives or program funding.

The aims of the Narrative Content Market & Audience - Channel Management Program are to support:

• producers and creators of narrative Online/Direct-to-Audience project(s) (inclusive of VR, XR, AR and social media platforms) to increase discoverability of their narrative content and channel(s);

• producers and creators of narrative Online/Direct-to-Audience (inclusive of VR, XR, AR and social media platforms) to increase audience impact and engagement with their channel/s and content; and

• enhancement of a cohesive audience-focused engagement strategy to increase title impact for Australian and, where relevant, global audiences.

This program will have one application round in the financial year 2025/26.

Applicants with an Online/Direct-to-Audience narrative content social media channel or a VR, XR and AR project distributed via a social media channel, and where the producers and creators are in control of self-distributing the work and taking it to audience may apply for a maximum amount of $15,000.

Applications for the following platforms will be accepted:

• Online/Direct-to-Audience channel/s on social media platforms (inclusive of VR, XR, AR).

Screen Australia may determine a different level of funding than that requested based on the assessment of all projects submitted to the funding round.

This program is open to arms-length co-applicants consisting of the project's distributor and the project's production company. To be eligible, each co-applicant must:

• be incorporated companies carrying on business in Australia, with central management and control in Australia;
• have an Australian Business Number (ABN);
• be registered for the purposes of GST if required by law;
• for the production company co-applicant, be arms-length to the distribution company and be the producer of the title and maintain and retain control of the rights necessary to carry out the project, meaning that it must have clear Chain of Title and must generally be party to any underlying rights agreements; and
• for the distribution company co-applicant, be arms-length to the production company and be the bona fide ANZ distributor of the title with a distribution agreement in place.

The following types of entities are not eligible to apply to this program:

• Commonwealth, state, territory or local government agencies or bodies; and

• any organisations that are otherwise excluded pursuant to the Information for Applicants.

• Email: audience.narrativecontent@screenaustralia.gov.au