Signature events are key to showcasing their host destination and have a proven track record of drawing audiences beyond the local government area.

Previously known as the Queensland Destination Events Program, Homegrown has supported more than 1,000 events with more than $25 million in funding. The program has recently been refreshed to align with the Queensland Government's Destination 2045: Delivering Queensland's Tourism Future 20-year vision and will create even more opportunities for events to grow and thrive.

Events must demonstrate their ability to meet key objectives:

• Generate economic activity in the host destination;
• Attract external visitors to the destination;
• Drive social and community outcomes for the host destination; and
• Enhance the profile and appeal of the host destination.

Funding from this program helps events to grow and contribute to the visitor economy.

Up to three consecutive years for a maximum of two funding terms (up to six years). Following this period, events are expected to demonstrate growth in tourism outcomes to progress to Destination Significant event funding or may be permitted to reapply for Destination Signature event funding. Alternatively, they may be required to take a one-year break before reapplying for Destination Signature event funding to refine and strengthen their strategic approach.

Events must have been staged at least twice previously (within the last three years) and demonstrate they attract visitors from outside their local government area.

The event must meet the following criteria:

• Be held in the same Queensland destination, it cannot rotate to other locations.
• Destination Signature - be in at least its third or more year,
• The most recent event must have occurred before submitting the application.
• Align with the funding round's eligible event dates.
• Clearly demonstrate how the funding will contribute to the growth of tourism outcomes, including increased overnight visitor expenditure.
• The applicant must have an ABN, be either a Corporation registered with ASIC, an Incorporated Association or other body corporate

• Phone: 07 2102 4592
• Email: Homegrown@queensland.com