The Narrative Content Market & Audience - Channel Management Program supports Online/Direct-to-Audience producers and creatives to increase discoverability of narrative content on their social media channel/s through greater visibility and audience engagement and impact.

This funding program applies to Online/Direct-to-Audience social media channels that contain narrative content.

The aims of the Narrative Content Market & Audience - Channel Management Program are to support:

• producers and creators of narrative Online/Direct-to-Audience project(s) (inclusive of VR, XR, AR and social media platforms) to increase discoverability of their narrative content and channel(s);
• producers and creators of narrative Online/Direct-to-Audience (inclusive of VR, XR, AR and social media platforms) to increase audience impact and engagement with their channel/s and content; and
• enhancement of a cohesive audience-focused engagement strategy to increase title impact for Australian and, where relevant, global audiences.

Applicants with an Online/Direct-to-Audience narrative content social media channel or a VR, XR, AR project distributed via a social media channel, and where the producers and creators are in control of self-distributing the work and taking it to audience may apply for a maximum amount of $20,000.

Applications for the following platforms will be accepted:

• Online/Direct-to-Audience channel/s on social media platforms (inclusive of VX, XR, AR)

This program is open to companies. To be eligible an applicant must:

• be an incorporated company carrying on business in Australia, with its central management and control in Australia;
• have an Australian Business Number (ABN);
• be registered for the purposes of GST if required by law;
• be a channel manager for a social media channel/s and have access to data and analytics of that channel/s;
• have the necessary agreement/s for the narrative content on that social media channel/s;
• not be an aggregator channel for content made by other people;
• have one key narrative title that the application is focused on;
• demonstrate and/or have relevant experience through comparable work that shows the capability to manage a social media channel, with at least one example reaching 100,000 organic views on any social platform.
• be an existing social media channel that has narrative content on the channel, OR have a narrative title for your channel that has been in receipt of Screen Australia Online or Narrative Content Production production funding (excluding Digital Originals) inclusive of any First Nations social platform initiatives;
• for narrative projects in receipt of Screen Australia production funding, be the producer or creator of a title on that Channel/s and maintain and retain control the rights necessary to the project, meaning that it must have clear Chain of Title and must generally be party to any underlying rights agreements; and
• plan to partner with external suppliers/specialists to deliver the activity

• Email: audience.narrativecontent@screenaustralia.gov.au