The objective of the Wine Tourism and Cellar Door Grant is to support wine or cider producers who add value by encouraging visitors to wine regions.

Wine and cider producers will be able to access an annual grant reflective of their eligible physical cellar door sales.

Wine producers who have met the eligibility criteria in the preceding financial year may apply for a grant payment of 29 per cent of the notional wholesale selling price of their eligible rebatable domestic cellar door sales (up to $100,000 (GST exclusive)). Total funding under the grant program is capped at $10 million each financial year.

If the total value of all eligible applications exceeds the $10 million program cap in, the value of individual grants will be reduced proportionally and be applied at a consistent rate for all approved applications.

The program is part of a coordinated suite of measures developed with the Australian wine industry after extensive consultations on reforms to the Wine Equalisation Tax (WET) rebate arrangements.

The suite of measures is the responsibility of the Department of Agriculture, Fisheries and Forestry. Wine Australia is administering the Wine Tourism and Cellar Door grants, as part of that suite, on behalf of the Commonwealth in accordance with paragraph 2.9.d of the Commonwealth Grants Rules and Guidelines (CGRGs).

To be eligible for Round 6 of the Wine Tourism and Cellar Door Grant, applicants must:

• be a wine or cider producer
• be a legal entity registered for GST with an active ABN
• have made at least $1,207,000 (GST exclusive) in sales of rebatable* wine in 2025–26
• accrue rebatable domestic cellar door sales in excess of any such sales used to meet the $1,207,000 (GST exclusive) threshold in the relevant financial year
• have paid the WET on all eligible sales used as part of the application
• have owned or leased a physical cellar door in Australia during 2025–26 and/or their related entity/ies have owned or leased a physical cellar door in Australia in the relevant financial year, and
• have a liquor licence valid in the 2025–26 financial year.

*rebatable wine relates to wine or a sale that is eligible for producer rebates as described under Division 19 of A New Tax System (Wine Equalisation Tax) Act 1999.

• Email: cellardoorgrants@wineaustralia.com