Play Now Melbourne is a no-cost games market with the opportunity to pitch your project to global publishers, platform holders and investors.

Play Now Melbourne is Australia's leading B2B games market. It provides Australian game developers with the opportunity to have curated business meetings with publishers, platform holders, and investors. It is designed to help teams with projects in active development connect with potential partners for funding, publishing, platform support, and market access.

Participation at Play Now Melbourne is through an Expression of Interest process.

You can apply to participate in Play Now Melbourne if you are an Australian individual or company and you:

• own or control the rights to the project you are submitting
• can provide pitch materials and, where available, a prototype, vertical slice or playable build showing the project is in active development
• have a team in place that can deliver the project
• are not a broadcaster, commissioning platform, or State or Federal Government Screen department or agency.
• are not an employee of a broadcaster, commissioning platform, or State or Federal Government Screen department or agency.

In addition, your project must also:

• be capable of receiving an Australian classification
• not include gambling, exploitative pay-to-win mechanics, play-to-earn mechanics, or high-risk and volatile trading products or technologies
• not be primarily for education, training, simulation, research, marketing, or other business-tobusiness purposes
• not be being developed as part of a course of study or that will contribute to credits for a course of study.

Your team must be able to attend Play Now Melbourne in person on Thursday 8 October 2026 and take part in advance briefings online or in person.

• Phone: 03 9660 3224