Believe it or not, your organisation probably has a number of things it could sell to raise money.
Money you raise from selling things is untied money – people have already paid for what they want; they don’t expect anything else from you. That means you can use the fundraising dollars raised through this method for pretty much whatever you want.
Try to work out what is the market rate for your expertise and experience and ability to provide workable solutions and advice, and who might be willing to pay for it.
Many not-for-profit organisations charge as little as they can for their services. This is often for very good reasons – they may be serving a community of people who have little ability to pay, for example.
Still, it can be worthwhile asking yourself whether or not you could be charging for your services, or at least some of them, or at least for some people.
Most community groups have some assets - an office or clubroom, perhaps, or vehicles, such as a team bus or a work car, or equipment.
Make a list of everything you have. This includes your building, regardless of whether you own it or are renting it. Also list what’s in the building – rooms, whiteboards, car parking spaces, the playground out the back.
The next step is to list who might want to use these assets.
For example: Can you rent your office, your computers or your equipment to other community groups to weekends when you're not there?
This has two parts:
For whatever you plan to sell, however, make sure you have a thorough sales plan. That means: