GivingTuesday is a global day of giving fueled by the power of social media and collaboration and has become a fastgrowing antidote to the pre-Christmas consumer frenzy, with everyone from tiny charities to big business getting involved.
Tattoo this on the back of your hand, and remind yourself often.
People give when someone they like and trust asks them to give. So ask, and ask your supporters to ask for you.
People give when they’re able to identify with the eventual recipient.
The more sources of funds you have, the stronger your organisation will be, financially. Need a refresher on the Seven Pillars of Fundraising? Read our handy help sheet here.
And don’t change for change’s sake – learn from your hard-won experience. If last year’s trashand-treasure sale was a huge success, there’s no reason to run a trivia night this year instead.
Tell your donors how very, very grateful you are, and tell them often. Focus on the donor, not the donation. When you’re saying thanks, don’t ask for another donation at the same time (it’s not the right moment), but do invite the donor to continue the relationship.
Be persistent up to the maximum limits of politeness.
People give tentatively at first; you have to cultivate the relationship and make it meaningful for them before they’ll give significant amounts.
Building relationships is a fundraiser’s most important job – and a pleasure.
The more you put into fundraising, the more you’ll get out of it. But if you don’t ask, the answer is always no. See rule 1, or check the back of your hand.