Crowdfunding campaigns work best when your supporters and donors exactly what they’re donating to. This could be something small, like a new laptop or car, or something huge like your organisations entire funding allocation for the year (it’s been done!) It means you have a specific target to work towards, so you and your supporters can create a strategy around the campaign .
It also gives your supporters something to say when they ask people to donate to them: “I like the work this organisation does, they need this thing, so please donate this much.” Your crowdfunder doesn’t always have to be something concrete, like a car or an office. It can be a staff member’s wages, or your insurance.
Unlike a normal donations campaign, crowdfunding doesn’t require you to ask your supporters for money. Instead, you’re asking your supporters to ask others for money on your behalf. This means that news of your organisation’s work will reach people who you may not otherwise reach. Once they’ve donated to your cause, you may take the opportunity to connect them to your cause more directly.
Your supporter base will be made p of individuals who have different capacities to give time and money. Crowdfunding opens up the opportunity for individuals to contribute to your organisation, without needing to commit a lot of money, with flexibility in when they spend their time fundraising. Crowdfunders can be particularly engaging if you coordinate teams, or host a challenge for your supporters to undertake.
If your organisation or cause lends itself to a great challenge theme, bringing that challenge to life in the form of a crowdfunder can see a lot of engagement and awareness building. A challenge can be something which targets empathy, like Live Below the Line, or something which is physically demanding, like Oxfam’s Trailwalker, or something simple, like the Ice Bucket Challenge. For more information see our article on hosting a challenge.
Whilst they’re hard work, crowdfunding campaigns pay off ten fold in the amount of fun they are. Unlike most other forms of fundraising, crowdfunding is a social activity, with multiple lines of communication running at the same time.
Whilst we encourage any organisation to give crowdfunding a go if they’re eager, there are times when crowdfunding might not work in your favour.