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Tips to Help Online Donors Complete Donations

A couple of years ago, a UK study found almost half of those who start an online donation fail to complete it.

“User experience company” Nomensa conducted the research, comparing the online donation processes of three major UK charities.

The resultant report: Creating the Perfect Donation Experience found 47% of people who began the process of making an online donation did not complete it.

Nomensa managing director Simon Norris said many organisations did not understand their donors, particularly when it came to online donations. Questions were also asked about how engaging and inspirational organisations made their online giving.

The report provided four quick tips to help groups reduce the chances potential donors will give up:

We'd also add one more tip: